Mobile in the Spotlight with Digital Advertising Alliance Guidance
Mobile platforms are becoming as ubiquitous as the Internet, if not more. And the privacy concerns are heightened since the technology presents more difficult problems. My colleague, Joshua Marker reports on the latest guidance from the advertising industry self-regulator, the Digital Advertising Alliance. Critical advice for anyone in the mobile space. Read it here: http://www.adlawbyrequest.com/2013/07/articles/selfregulation/mobile-in-the-spotlight-with-digital-advertising-alliance-guidance/.
We Expert Doug Wood