Facebook recently introduced its new privacy tool Privacy Basics to the social networking site. This tool shows users how to control what they would like to share on the site and filter who can see it.
Facebook invites users to comment on the newly launched policy up until Nov. 20. Thirty days after that point, the final version of the policy will become official. The intention behind the newly developed tutorial tool is to help users understand their membership conditions before they accept them and help foster a sense of security.
Facebook makes use of people's personal information on its site as well as trend data from its various apps to direct their targeting advertising programs. In the third quarter, the company reported advertising revenue climbed 63 percent over the previous year to $2.94 billion, according to Zacks.
In recent news, Facebook has been accused of sharing personal information with outsiders without the consent of its users. In an agreement with the Federal Trade Commission, signed in 2011, it is required to ask users their permission before changing the ways in which personal information is collected, stored and used.
Low levels of trust
Social networks like Facebook are always in the process of improving features and apps, which shows their dedication to make the user experience enjoyable and earn long-term loyalty. The company is constantly adding new apps and tools that appeal to a wide variety of users.
In addition to the launch of Facebook Privacy Basics, available in 36 languages, the social media site has also refurbished its data policy, making it easier to understand, reported Investor Place.