Tweeting and the Federal Trade Commission

The United States Federal Trade Commission, the primary regulatory body overseeing marketing, announced today that yet another one of its commissioners — Maureen Ohlhausen – is tweeting.  Here’s most of what the FTC had to say:

“FTC Commissioner Maureen Ohlhausen joined Twitter this week! … You can read more about her in her official biography  and follow her on Twitter: @MOHlhausenFTC.  On Thursday, Commissioner Ohlhausen will provide remarks about the FTC’s Section 5 authority at the Chamber of Commerce. She will also tweet highlights of her remarks.  Commissioner Ohlhausen joins @FTC on Twitter along with [Commissioners] @julieBrillFTC and  @Josh_WrightFTC.  …”

It’s interesting to note that the Chairwoman of the FTC — Edith Ramirez – is not in the TwitterSphere.  Why not?

I can’t wait to read some of the tweets.   Maybe they’ll be something like, “About to put the hammer down on a cosmetics company.”  or “I can’t believe what Commissioner [fill in name] tweeted last week.  Really lame.”  At least I hope they’re a bit more interesting than Commissioner Brill’s latest tweet, “#FTC votes to require #FDA pre-approval for head lice treatments to assure proper scientific support for ad claims.”  I’m itching already!

Isn’t it refreshing when law enforcement tweets?  It gives me such a sense of security.

We Expert Doug Wood